Traditional marketing consists of print media such as
magazines, newspaper and the like. Traditional marketing also consists of
broadcast media, direct mail, and telephone marketing. However, as technology
evolves so does the ways in which we practice marketing.
There has been a huge shift in marketing from the traditional ways
mentioned above to now a new way of marketing known as digital marketing. This
sift only seems natural considering so many other things have and will continue
to switch to digital.
So how is this new form of digital marketing different
from traditional marketing? Well, digital marketing usually consists of
websites, social media, emails, content marketing, banner ads, Google ads, and
video marketing. Besides the medium through which marketing materials are
dispersed being different so is the content of the marketing materials. Digital
marketing is much more interactive. Digital marketing often encourages the
consumers to engage and participate with the advertisement. Also, digital
marketing tends to be more personalized to each person. Because of cookies and
the various ways our digital devises know things about us such as our likes and
interests, we often are exposed to ads that are for the things or companies we
like. Before digital marketing, traditional marketing didn’t have this luxury
and men sat through tampon commercials and women sat through Old Spice
commercials. However, we still do just not as often. Digital marketing is more cost effective and successful than the
traditional way of marketing. Also, digital marketing can take advantage of viral
advertising and through sharing on social media the audience that marketers can
reach are endless.
It is so true that digital marketing really does tailor to who we are and what we like on the internet based on our previous online history. If we go shopping for shoes on Zappos one day, the next day we may see a banner ad for those same shoes on a different site. This is essentially the audience doing the work of the marketer, which ultimately results in free marketing and advertising. Social media, like you said, also plays a big role in the effectiveness of digital and online marketing. Things are shared one post to another and it spreads from person to person.
ReplyDeleteI agree 100%. I essentially said the same information in my post but I would like to add that I believe in the future ad's will become much more tailored to the viewer. Big businesses are spending millions of dollars specifically on commercials that are subject not to be viewed. Getting the attention of people is difficult. If people were able to choose the content they’re marketed, they would probably getting better ratings. Like Becca stated, Instead of having women sit through commericals captured for men, they would have a set of personalized brands marketing to their liking. And vice versa for men. Hopefully in the future we will have the power to choose what we have to watch, and not have to watch it over and over. ( example. Repeated Samsung commercial
ReplyDeleteYou brought up a good point about how cookies allow for advertisers to easily pinpoint consumers. Part of me sees this as an intrusion of privacy but the other part of me would rather have ads relevant to my interests displayed rather then Tampon commercials as you mentioned. Often times I discover articles that I am glad I was served so I think that the digital market presents a new world of advertising in which consumers are both interactive with that they see and also happy to see it. Of course, the end goal is always to take your money so it's impossible to ever cherish the deeds of the ad world.
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ReplyDeleteI agree that the interactivity aspect of online marketing is very important. When an online ad is over, it doesn't stop there. Because most online ads have a way to click and find out more about the product, these ads allow users more information than traditional advertisements. Also this goes along with what you said about cookies because the more you click on certain things, the more ads about those things you will see.
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