The Differences Between Traditional Marketing and Digital Marketing

Traditional marketing consists of print media such as magazines, newspaper and the like. Traditional marketing also consists of broadcast media, direct mail, and telephone marketing. However, as technology evolves so does the ways in which we practice marketing.  There has been a huge shift in marketing from the traditional ways mentioned above to now a new way of marketing known as digital marketing. This sift only seems natural considering so many other things have and will continue to switch to digital. 

So how is this new form of digital marketing different from traditional marketing? Well, digital marketing usually consists of websites, social media, emails, content marketing, banner ads, Google ads, and video marketing. Besides the medium through which marketing materials are dispersed being different so is the content of the marketing materials. Digital marketing is much more interactive. Digital marketing often encourages the consumers to engage and participate with the advertisement. Also, digital marketing tends to be more personalized to each person. Because of cookies and the various ways our digital devises know things about us such as our likes and interests, we often are exposed to ads that are for the things or companies we like. Before digital marketing, traditional marketing didn’t have this luxury and men sat through tampon commercials and women sat through Old Spice commercials. However, we still do just not as often.  Digital marketing is more cost effective and successful than the traditional way of marketing. Also, digital marketing can take advantage of viral advertising and through sharing on social media the audience that marketers can reach are endless.

Transformative Use & Fair Use Law as they Apply to Girl Talk

Girl Talk is a mash up artist that samples hundreds of songs using small fragments of each. He combines all these song fragments and creates an original piece of music through it. Some argue that Girl Talk is breaking copyright laws. However, I would argue that Girl Talk's music is legal because of fair use laws. Fair use states that one can use copywriter material as long as it is for transformative purposes. I think Girl Talk's work is transformative enough to classify as fair use. However, many would disagree with me and argue that is music has not altered the original music sufficiently enough for it to be consider Fair Use.

Fair use is extremely subjective, however to determine between copyright infringement and fair use a judge and a jury look at an array of factors such as the length of use or how much of the copyrighted content they using, why they are using it, and the subjective part of did they sufficiently transform the content into something new. Personally, I think Girl Talk did however like I said it really all comes down to a matter of opinion. There is no right or wrong. However, considering Girl Talk has not been sued or charged with any form of copyright infringement leads me to believe lawyer must think he has a strong argument using fair use and that is why no one is taking him to court.